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Business Reply

This is one of your evaluation and measurement elements. Where possible, include a return device. This will help to increase your response rate. There are 2 ways in which a company can enable its customers to reply without paying postage.

  1. Business Reply Service, who entails the use of a specially designed envelope or reply card conforming to Post Office regulations. This obviously is only possible in a mailing where the reply envelope or card is provided.
  2. Freepost, which works in the same way, but here the customer can write his own reply address prefixed with the word Freepost and quoting the Freepost Licence Number.

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