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Back of Envelopes

The back of the envelope is an under-utilised part of the envelope, yet it can be effectively used with either teaser copy or graphics, with interesting results.

There are a variety of different flaps available, depending on what type of mailroom insertion you are going to use. Make sure a return address is included on the flap. This will give you an indication of how good your list is (nixie rate) and where possible, help you update your records. Remember, the body of the envelope can be effectively used as a promotional area.

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